Home-Sweet-Home: NCSBS New PURPLE Home Visiting Program for Families

A new expansion of the Period of PURPLE Crying® program will help more Utah families receive infant safety education and support directly in their homes through trusted home visiting programs. The initiative is designed to serve families with babies ages 0–2 by making prevention education more accessible, especially for parents who may face barriers to healthcare, transportation, childcare, or other support services.

Through home visiting services, families will receive education about normal infant crying, safe soothing techniques, coping strategies for stress and frustration, and the dangers of shaking a baby or unsafe sleep practices. Delivering this education in the home allows parents and caregivers to learn in a comfortable, familiar environment while building trusted relationships with trained professionals who can provide guidance and encouragement during the early stages of parenting.

The program first launched in Salt Lake County and is now expanding into Utah County and Southern Utah through partnerships with local health departments and nonprofit home visiting organizations such as Prevent Child Abuse Utah and Rooted Kids. We continually seek new partnerships to help us deliver this vital infant safety education. The goal is to ensure families across Utah, including those in underserved and rapidly growing communities, have equal access to life-saving infant safety education and parenting support.

By bringing prevention education directly to families where they are, the PURPLE program helps reduce barriers to care while strengthening confidence, connection, and support for parents raising young children.

Utah Funders Create Lasting Impact

Thanks to the recent support of the George S. and Dolores Doré Eccles Foundation, the NCSBS is expanding the reach of the PURPLE Home Visiting program to serve more families with young infants across Utah. This important funding will help increase access to prevention education through home visiting and community partnerships, ensuring more parents receive trusted guidance on infant crying, safe soothing, coping with stress, and keeping babies safe.

The expansion of this growing home visiting initiative has also been made possible through the early support and shared commitment of the Sorenson Legacy Foundation, Larry H. & Gail Miller Family Foundation, and Williamsen Family Foundation. Together, these funding partners are helping bring accessible, family-centered infant safety education directly into homes and communities across Utah, strengthening support for parents and helping give babies a safer start in life.

The NCSBS is deeply grateful for the continued support we receive to expand and strengthen our prevention programs. The generosity of our funding partners allows us to reach more families, provide trusted education, and continue our mission of keeping babies safe. We are sincerely thankful for the lasting impact these partnerships make possible.