Program Materials

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The Period of PURPLE Crying is designed and approved by pediatricians, public health nurses, child development experts and parents. The program materials are:

  • Educational, attractive and relevant to all parents of newborns
  • Relevant for all parents while emphasizing the dangers of shaking a baby
  • Clear, memorable, and meaningful with a positive message
  • Presented at a grade 3 language level
  • Representative of multicultural and ethnic backgrounds
  • Acceptable to public health nurses; no bottles or blankets

Below are a few samples from the Period of PURPLE Crying video, booklet and reminder card and some clips from the Crying, Soothing and Coping: Doing What Comes Naturally video.

The program materials include either:

Booklet + DVD

  • Available in 11 languages
  • Full color 10-page booklet
  • Parent Reminder Card
  • DVD including:
    • 10-minute PURPLE Crying video
    • 17-minute Crying, Soothing, Coping: Doing What Comes Naturally video

PURPLE DVDspread

Booklet + Web and Mobile App

  • Available in English, Spanish and French
  • Full color 10-page booklet
  • Parent Reminder Card
  • Web and mobile app including:
    • 10-minute PURPLE Crying video
    • 17-minute Crying, Soothing, Coping: Doing What Comes Naturally video
    • 10-page e-booklet

PURPLE AppSpread