The implementation of the Period of PURPLE Crying prevention program is linked to a thirty-five percent reduction in hospitalizations with injuries related to shaken baby syndrome/abusive head trauma (SBS/AHT) according to a new study published in Child Abuse and Neglect.

“We know that the most common reason a child is shaken is because a parent or caregiver becomes frustrated with their baby’s crying,” said Ms. Marilyn Barr, co-author of the study and founding director of the National Center on Shaken Baby Syndrome (NCSBS). “This study shows that the Period of PURPLE Crying is improving how parents and caregivers cope with uncontrollable crying and is helping to prevent life-changing, life-threatening injuries in newborns.”

The Period of PURPLE Crying program approaches SBS/AHT prevention by educating parents about increased crying between 2 weeks of age and 4-5 months of age as part of their infant’s normal development and the dangers of shaking an infant when frustrated with crying. Parents receive the program materials (booklet and DVD or booklet and mobile app) in a maternity delivery setting, usually in hospitals, and take the materials home with them. The Period of PURPLE Crying is a program of the NCSBS headquartered in Farmington, Utah.

The study compared SBS/AHT hospitalization rates prior to the PURPLE program being implemented in British Columbia (BC), Canada to SBS/AHT hospitalization rates after the program was implemented in 2009. In the eight years following the program’s implementation and despite the great recession, which has been shown to be a contributor to increased SBS/AHT, the rate of SBS/AHT hospitalizations for children less than two years of age fell from 6.7 cases to 4.4 cases per 100,000, a 35 percent decrease. Similarly, SBS/AHT hospitalizations for children less than one year old fell from 10.6 cases to 7.1 cases per 100,000, a reduction of 33 percent.

“Our research found that the Period of PURPLE Crying is associated with a significant reduction in shaken baby syndrome cases in British Columbia,” said Dr. Ronald Barr, the study’s lead author. “Our next steps are to further evaluate the success of the program and continue to increase awareness of the risks of shaken baby syndrome in BC.”

The study also found that 27 percent of mothers reviewed the PURPLE program materials in the maternity hospital, and 71 percent of mothers reviewed the materials in the 2-4 months following the delivery. Fifty percent of fathers also reviewed the materials in the 2-4 months following delivery. This finding is particularly important in showing the PURPLE program’s use later when the infant’s normal increased crying and parents’ frustration with the crying likely transpired. The increase in viewing after delivery suggests that having the materials at home benefited parents when the increased crying occurred.

Previous research on the Period of PURPLE Crying program showed that the program increased parents’ understanding of normal infant crying and influenced positive behaviors related to crying such as taking a break when their infant’s crying becomes too frustrating and sharing information about crying with other caregivers.

“We have heard from countless parents and caregivers about how the information in the Period of PURPLE Crying has helped them understand their baby’s crying and feel less frustrated,” says Ryan Steinbeigle, NCSBS Executive Director. “This new study is further evidence that the program helps families and keeps babies safe.”

Read full article by clicking this button: Full Article

Published in Connect