What is the Period of PURPLE Crying program?

The Period of PURPLE Crying program is an evidence-based shaken baby syndrome/abusive head trauma (SBS/AHT) prevention program available since 2007. The program has two aims:

1. To support parents and caregivers in their understanding of early increased infant crying
2. To reduce the incidence of SBS/AHT

The program approaches SBS/AHT and infant abuse prevention by helping parents and caregivers understand the frustrating features of crying in normal, healthy infants that can lead to shaking or abuse. The program provides the opportunity for parents to learn about the crying characteristics from over 50 years of research on normal infant crying conducted by Dr. Ronald G. Barr, and other scientists worldwide.

PURPLE Acronym ENG

What are people saying about the PURPLE program?

Read testimonies from parents and healthcare professionals using the program first hand.

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Read testimonies from parents and healthcare professionals using the program first hand.

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Period of PURPLE Crying Program Overview

The Program Overview will guide you through the steps to implement the Period of PURPLE Crying program in your organization.

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The Program Overview will guide you through the steps to implement the Period of PURPLE Crying program in your organization.

Download

PURPLEcrying.info, a website for parents

A website for parents that offers additional information written by world renowned, published child development experts.

PURPLEcrying.info

A website for parents that offers additional information written by world renowned, published child development experts.

PURPLEcrying.info

Over 2,000 Implemented Sites

Click to view a map of locations where the Period of PURPLE Crying program is being distributed to parents and caregivers.

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Click to view a map of locations where the Period of PURPLE Crying program is being distributed to parents and caregivers.

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What is CLICK for Babies?

CLICK for Babies is a public education campaign to increase awareness and educate others about the Period of PURPLE Crying and the importance of never shaking a child. During the campaign, communities donate handmade purple caps to go alongside the Period of PURPLE Crying program education materials.

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CLICK for Babies is a public education campaign to increase awareness and educate others about the Period of PURPLE Crying and the importance of never shaking a child. During the campaign, communities donate handmade purple caps to go alongside the Period of PURPLE Crying program education materials.

Learn more

 

The Period of PURPLE Crying program Calendar

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